We’re Five Years Old!

Five years ago, Yū’s founders, Jenny Peterson, Devin Glazier, and Craig Johanson, came together to create a health and wellness company that people would feel good about being a part of.

They noticed a gap in the supplement industry. Too often, health products either didn’t taste very good or were packed with ingredients they didn’t want to put into their bodies. They believed there had to be a better way.

They believed that they could change the world one person at a time. They believed that the key to a happy existence is good health, which changes far more than how you look. When you feel better, you have more energy to live, work, create, love, travel, and serve. Your life, and your world, changes.

But the founders wanted Yū to be more than a supplement company. The vision included creating rewarding experiences and opportunities for families, athletes, customers, and a team of influencers who could share products they truly loved with the people around them.

And five years later, here we are!

What started as an idea has grown into a thriving wellness community. Today, Yū is supported by a corporate team of more than 35 employees, thousands of influencers who use, love, and share Yū products, and hundreds of thousands of customers who have made Yū a part of their everyday wellness routines. Every order, every new influencer, every product launch, and every customer story has played a part in getting Yū to where it is today.

Five Years of Big Milestones

There’s a lot to celebrate when you look back at everything that has happened since Yū launched its first product. In just five years, Yū has:

• Launched 24 products (not including limited-time flavors) across a variety of health and wellness categories, including weight management, gut health, immunity, women’s health, fitness, and more.

• Sold more than 2.5 million products to customers across our growing markets, including the US, UK, Canada and Mexico.

• Fulfilled more than 1 million orders, a huge milestone for the company!

• Paid nearly $26 million in influencer commissions, helping thousands of members of our influencer community turn their passion for wellness into an opportunity.

• Hosted nearly 15 incentive trips to celebrate and recognize our incredible influencer team, with destinations including Puerto Rico, the Dominican Republic, the Bahamas, Mexico, Las Vegas, and more.

• Ranked #377 on the Inc. 5000,recognizing Yū as one of the 5,000 fastest-growing private companies in America.

• Received multiple company and product awards, including being named “Best Family-Focused Nutrition Brand” by LuxLife Magazine, as well as earning a Silver Award for “Most Innovative Product of the Year” for TrimFit, among other recognitions.

• Celebrated a $1 million product launch, demonstrating the incredible support and excitement our community has for new Yū products.

But while the numbers are exciting, they only tell part of the story.

Five years of growth means more than millions of products sold or more than a million orders fulfilled. It means the creation of a community, including the influencer who decided to give Yū a try and discovered a new opportunity for herself. Or a busy mom who found a product that made it easier to prioritize her health.

We wouldn’t be celebrating five years without the people who have supported Yū along the way.

To our customers: thank you for trusting us with a part of your wellness journey.

To our influencers: thank you for sharing Yū with your families, friends, followers, and communities and for helping us build something far bigger than a traditional health and wellness company.

To our employees: thank you for bringing your talents, ideas, energy, and dedication to Yū every day.

And to our founders: thank you for taking a simple idea and turning it into the company and community we’re celebrating today.

Happy five years, Yū! Here’s to everything we’ve accomplished together and all the exciting years ahead!